Results-Oriented Copywriting

Does your B2B and B2C copy do
the three things necessary to close the sale?

If you're a marketing manager, business owner or solo service provider, you know how challenging it is just to capture a prospect's attention. And that's just the beginning.

You also need to connect with them on both an emotional and logical level, convince them that what you’re selling is worth more than the price you’re asking, then motivate them to take action.

Oh yeah -- you have 3-5 seconds to hook 'em before they hit the Delete key or toss your beautiful brochure in the trash. That's why an experienced B-to-B and B-to-C copywriter is such a wise investment.

Anyone can "write" a sales letter or brochure. It takes a skilled professional to find the perfect words that express your unique value and make the sale.

My specialties:

• Direct Response copywriting: B2C and B2B sales letters, direct mail packages, email marketing, autoresponder sequences, radio-TV spots.
   
• Public Relations: Media kits, press releases, online/offline publicity campaigns.
  As a former CBS feature correspondent, news reporter and technology columnist, I know exactly what editors, producers and bloggers are looking for -- from the inside.
   
• Marcom and corporate communications: White papers, case studies, brochures, newsletters.
   
• Web copywriting: Web site copy, PPC ads, landing pages, e-commerce microsites.
   
• Editing and ghostwriting for executives, consultants, thought leaders. Business books, e-books, articles, columns, information products, blog posts.

Check out samples of my work, marketing articles, client testimonials, my Attract More Customers blog, or contact me to check my availability for a particular project.

Want to do it yourself? This Feb-March I'm teaching a course in how to write Effective Marketing Copy for the Center for Continuing Education at the University of Southern Maine in Portland. In three hands-on sessions, you'll write your own brochure, Web page and press release. Dates and enrollment info are here. Hope to see you there!

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Preferred Wordsmith in the Portland, Maine Copywriters Directory at Marketingtool.com.